In April 2024, First Bus teamed up with Bristol’s urban art festival, Upfest, to create the UpFirst bus - the festival's first-ever mobile street art piece, showcased on a double-decker bus.

Painted by one of Bristol’s most renowned street artists, Cheo, the UpFirst bus was designed to encapsulate the vibrance of the region.

We captured the entire creative process over four days, producing a timelapse video which shows the painting process from start to finish, offering a behind-the-scenes look at this stunning transformation.

The second video we created features interviews that delve into the process behind the UpFirst bus, sharing insights on how this project came to life.

Both videos were delivered in multiple formats, optimised for widescreen viewing and designed to maximise the collaboration's reach across social media.